Baildon childcare is a partnership between various childcare providers. We needed a logo that caught the eye and was from first viewing immediately obvious what the partnership was offering. We went with primary colours and a kid-style font to achieve this.
Baildon Childcare's main purpose as a collective was to promote their business. Part of this was the free childcare incentives they could offer. So the main page was designed with that in mind to promote that firstly to any visitors.
Baildon childcare had an extensive list of available childcare so we had to make each person's business equally advertised so we came up with this design to promote them all and make them all easily contactable.